Non-seasonal

The Cooper River Bridge Run

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Kristen & Brent are our CARES Team at The Boulevard in Charleston, SC. They recently hosted a couple of really neat events centered around a big, annual event that goes on in their community: The Cooper River Bridge Run. Here's the lowdown:

They hosted a morning event and an evening event!

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The morning event included handing out water bottles, bananas, headbands, and shirts with their property's logo on them. It was a great marketing opportunity for their Greystar property because they handed out thousands of items with the property's logo. They also hired an '80s band (a big hit that scored the team and the property some time on the 6:00 and 8:00 p.m. news) to play while the runners were waiting for the race to start.

6:00 a.m. '80s dance party anyone?

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Then, Kristen and Brent hosted a relaxing evening event on race day for runners and their families to enjoy on The Boulevard property. They had a low-country boil for dinner, complete with a small acoustic band (made up of people they knew). This was also another great marketing opportunity for the property (and CARES) because people could come in, see the property, and experience first-hand what CARES has to offer. Not to mention the biggest impact…

Getting to connect with tons of people from around the community!

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How could you get more involved in your city's community? Is there an annual event that happens in your backyard or one that you could easily set up a tent/station at?

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What about marketing for your apartment community by representing them? This Greystar Property Manager, Regional Manager, Senior Managing Director of Real Estate, and more "high-ups" really enjoyed this event. They gave public kudos for it and have asked that it happen more often!


Are you part of a current or former CARES Team who knows of someone who would make a wonderful CARES Team member? If so, you can REFER A FRIEND and be eligible for our referral bonus up to $200.

Would you like more information on what it means to be a CARES Team? Visit our website today. You can fill out a quick info form and someone will contact you with more information. And, don’t forget to follow us on FacebookTwitter (@aptlife), and Instagram (@aptlife) – and use the hashtag #CARESteam.

Super Secret and Exclusive Pop-Up Restaurant

Have you heard about the latest craze in food? It's the "pop-up restaurant"... a one-time (sometimes one-week or one-month, but always short-term) restaurant that a chef literally pops up. It's an exclusive, creative eating experience that your residents will love! Have a local chef that you love/follow/stalk online? Invite him or her out to host an exclusive Pop-Up Restaurant on the rooftop terrace of your community for one evening only, just your residents... all prepared by a professional, up and coming, local chef! Super cool, right? Why haven't we thought of this sooner?!

Can't hold one onsite? Take your residents to them! Check out Pop-Up Republic to search for local pop-up restaurants in your area and invite residents to come with you to try them out. This Pinterest board (not ours) has lists of events all over the US. You can try hitting up one of these chefs to come host a pop-up at your place for your residents.

Another way to do this event is to make it a fabulous fundraiser for a great cause. Here is a great "Pop-Up FAQ" and visit our Pinterest board for more ideas about this event!

Be sure to tag us (@aptlife) in your instagram pics of this event... we'd love to see and help spread the word!


Are you part of a current or former CARES Team who knows of someone who would make a wonderful CARES Team member? If so, you can REFER A FRIEND.

Would you like more information on what it means to be a CARES Team? Visit our website today. You can fill out a quick application and someone will contact you with more information. And, don’t forget to follow us on FacebookTwitter (@aptlife), and Instagram (@aptlife).