The Cooper River Bridge Run

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Kristen & Brent are our CARES Team at The Boulevard in Charleston, SC. They recently hosted a couple of really neat events centered around a big, annual event that goes on in their community: The Cooper River Bridge Run. Here's the lowdown:

They hosted a morning event and an evening event!

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The morning event included handing out water bottles, bananas, headbands, and shirts with their property's logo on them. It was a great marketing opportunity for their Greystar property because they handed out thousands of items with the property's logo. They also hired an '80s band (a big hit that scored the team and the property some time on the 6:00 and 8:00 p.m. news) to play while the runners were waiting for the race to start.

6:00 a.m. '80s dance party anyone?

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Then, Kristen and Brent hosted a relaxing evening event on race day for runners and their families to enjoy on The Boulevard property. They had a low-country boil for dinner, complete with a small acoustic band (made up of people they knew). This was also another great marketing opportunity for the property (and CARES) because people could come in, see the property, and experience first-hand what CARES has to offer. Not to mention the biggest impact…

Getting to connect with tons of people from around the community!

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How could you get more involved in your city's community? Is there an annual event that happens in your backyard or one that you could easily set up a tent/station at?

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What about marketing for your apartment community by representing them? This Greystar Property Manager, Regional Manager, Senior Managing Director of Real Estate, and more "high-ups" really enjoyed this event. They gave public kudos for it and have asked that it happen more often!


Are you part of a current or former CARES Team who knows of someone who would make a wonderful CARES Team member? If so, you can REFER A FRIEND and be eligible for our referral bonus up to $200.

Would you like more information on what it means to be a CARES Team? Visit our website today. You can fill out a quick info form and someone will contact you with more information. And, don’t forget to follow us on FacebookTwitter (@aptlife), and Instagram (@aptlife) – and use the hashtag #CARESteam.