Apartment Life Blog

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Luxury Phoenix Property Improves Occupancy Rates, Retention, Online Reputation, and More Through Partnership with Apartment Life

Posted by Apartment Life on Nov 2, 2023 9:00:00 AM
Apartment Life

Something special happens when residents go from strangers to neighbors and when an apartment community goes from being a place where you live to being the place you call home. Increasing residents' friendships within their apartment community nearly doubles their likelihood of renewing. Apartment Life connects neighbors through events, acts of care, and by cultivating a hospitable community where residents feel known.

Want to see the Apartment Life difference in action? Check out these results from one of our partnering communities in Arizona.

Lunaire at Estrella - a 29th Street Capital Community

Lunaire at Estrella is a luxury apartment community in Phoenix, Arizona, managed by Haven Residential.
"29th Street Capital partnered with Apartment Life in Phoenix. Due to the results of the partnership, we made the decision to add Apartment Life to an additional property and look forward to many more properties in the near future."
-  Dusty Eddy, SVP Acquisitions


In just 12 months, Lunaire at Estrella noticed a measurable impact:    

  • Online reputation scores increased from an average of 3.9 to 4.3 (primarily on Google, but increases were seen on other review platforms as well) 
  • Year-over-year, the negative reasons for leaving went from 45% to 25% – almost in half!
  • Resident retention rate increased by 1.25 additional residents retained per month. 
  • The average occupancy market rate for a similar property is -1%. Lunaire is +1%, representing a 2-point swing.



Lunaire at Estrella currently has an ORA (Online Reputation Assessment) Score of 85/100, which is 22 points higher than the national average of 63. 




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Are you ready to experience the Apartment Life difference in your community? Visit our website to learn more about how Apartment Life can partner with you to improve resident satisfaction and retention, in turn boosting your online reputation! 

Topics: apartment industry, client value, ORA score, online reputation, resident retention

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