Even the most vibrant communities experience transition—like when an Apartment Life Coordinator rolls off or while a new one is still being matched. Those pauses can easily lead to dips in community engagement and the resident experience. That's why we launched the Virtual Program. It's our way of providing consistent care and connection even before a program launches or during transitions between coordinators.

The Virtual Program can offer the same event, online reputation, and resident engagement support as our classic Apartment Life program, but in a simplified and scaled-down format. Property teams can receive pre-planned event guides, communication templates, and creative support from a dedicated virtual coordinator, making it easy to host meaningful gatherings with minimal time and effort. This turnkey approach ensures that residents continue to experience community, and property staff have the tools they need to make it happen seamlessly.

This recent story from Hartford Statesboro in Statesboro, Georgia, is a great example of what this can look like. 

When our virtual program first launched, the community had no prior Google presence and limited resident engagement. When Janice, the community manager, had to step away for a period of time, events were postponed for nearly two months. Her first resident event back after the pause drew just 38 residents. The community knew they needed a boost to re-engage residents. 

Through Apartment Life’s Virtual Program, our coordinator, Chris, stepped in to help rebuild momentum. Chris partnered with the community manager to plan a high-energy football-themed event anchored by a ticket raffle, sent multiple email blasts to generate excitement, and provided marketing tools like a professional flyer with a QR code linking to the community’s new Google profile.

The results were remarkable. That event drew 124 residents—more than triple the previous turnout. Janice was thrilled, not just by the attendance but by the renewed sense of connection among her residents. In just weeks, the community went from quiet and disengaged to active and energized, with new tools to sustain long-term growth.

This is what the Virtual Program is all about—filling the gaps, building momentum, and ensuring consistency in care and connection even when a coordinator isn’t yet onsite.

If your community is waiting for a coordinator match or navigating a transition, Apartment Life’s Virtual Program keeps your momentum strong until your next onsite team is ready to launch.