For years, property management teams have worked hard to create appealing spaces for residents through upgraded amenities and competitive leasing strategies. These efforts matter and set the tone for the resident experience. But increasingly, the multifamily industry is seeing that there’s one factor that has an outsized impact on resident satisfaction and retention: community.

At its heart, community is about connection—residents who feel known, valued, and part of something bigger than themselves. And here’s the exciting part: when communities thrive, properties' bottom lines thrive too.

Engagement Boosts Retention

Turnover is one of the costliest challenges in multifamily housing. Every vacant unit means lost rent, marketing dollars, and time spent preparing for a new resident. But when people build friendships and feel connected in their community, they’re far more likely to stay.

According to a study done by RealPage, "a resident is 8 percent more likely to renew if they made one friendship or connection within their community. Whether it was a workout partner, a friendship, or maybe they belonged to a book club; that connection is going to influence their renewal decision."

The average renter, who doesn't know any of their neighbors, is 29% likely to renew their lease. However, renters who know seven or more people in their community are 47% likely to renew their lease.

When people love where they live—and who they live near—they’re not just renting an apartment, they’re investing in a lifestyle.

Residents Become Your Biggest Advocates

An engaged resident doesn’t just stay—they share. They tell their friends, bring guests to events, and post online about the great experiences they’re having. That kind of authentic word-of-mouth marketing is powerful, cost-effective, and reinforces all the hard work your staff is already putting into creating a positive reputation for your community.

On average, communities with Apartment Life have an ORA score 10 points higher than the market norm. 

Events That Bring Value to Life

From pool parties to workshops to simple coffee gatherings, resident events are more than “extras.” They give neighbors a chance to meet, connect, and feel at home. These connections build loyalty in a way that goes beyond granite countertops or a state-of-the-art gym. Events and engagement become the heartbeat of the community, strengthening the sense of belonging your staff has already worked so hard to cultivate.

A Win-Win Strategy

The truth is simple: when residents feel cared for and connected, they stay longer, share more, and contribute to a thriving community culture. That leads to higher satisfaction scores, stronger renewals, and better online reviews—all of which support the property management team’s goals and success.

At Apartment Life, we love partnering with property staff to bring the human side of community to life. Together, we’ve seen how resident engagement isn’t just a “nice to have”—it’s one of the smartest investments a property can make for long-term growth.

Want to learn more? Whether you're a multifamily professional interested in bringing us to your community or would like to learn more about serving with us as an Events and Ministry Coordinator, we'd love to chat. Let's connect!